Marketing
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Sam Ransbotham and Shervin Khodabandeh
Most Recent Insights from MIT SMR
Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
Sam Ransbotham and Shervin Khodabandeh
More Marketing Insights from MIT SMR
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Andrés Gvirtz and Oguz A. Acar
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.
Marco Bertini et al.
Organizational Structure
Design Your Marketing Organization to Fit Your Company’s Growth Stage
Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Kimberly A. Whitler and Jonathan Metrick
Content Provided By Deloitte
Survey: Most Companies Fall Short of Margin Targets
A new Deloitte study says most companies surveyed report falling short of their margin goals.
Raed Masoud and Mauricio Garza, Deloitte Consulting LLP
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Lesley Chou and Patricia Velázquez, Google
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Do Consumers See Your Business as a Force for Good?
A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.
Cynthia E. Clark
Marketing Strategy
The Myth of the Mainstream
In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.
Marcus Collins
Managing Your Career
Amid Growing AI, Humanize Communication to Strengthen Relationships
Handwritten notes are a personalized approach to business communication that can help build stronger connections.