Sustainability Associated With a Range of Issues

While "environmental issues" is the primary concept associated with sustainability for the majority of our respondents, Sustainability-Driven Innovators more highly associate their understanding of sustainability with economic success and corporate social responsibility.

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"The Innovation Bottom Line" presents the findings from the 2012 Sustainability & Innovation Global Executive Study and Research Report.

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Knowledge Partner
This Big Idea Initiative is supported by The Boston Consulting Group (BCG), with whom MIT SMR is collaborating on the development of research materials connected with Sustainability and management innovation.