MIT SMR in the Classroom

A Trusted Source

Thousands of students at top management schools around the world study work published by MIT SMR. Our 25-year archive provides you with thoughtful analysis and trusted methodology to support your teaching curriculum and stimulate your students’ thinking.

Browse our archives or read through the top ten MIT SMR articles for classroom use below.

Complimentary Faculty Previews

Professors can preview up to five articles per semester at no charge. To request preview copies, fill out the form below. You will receive a reply within two business days.

Academic Discount

We offer an academic discount of 50% to teachers at degree-granting institutions of higher education and the bookstores serving them. Learn more about this offer.

Most Requested Articles in the Academic Market

Hundreds of MIT SMR articles are used in classrooms around the world; following is a sample of the ones most often used in the past quarter. Preview these articles through your school’s library, or request up to five full-text previews and we will send them to you directly.

Customizing Social Media Marketing

By Christian Schulze (Frankfurt School of Finance and Management), Lisa Scholer (Strategy&), and Bernd Skiera (Goethe University Frankfurt)

First to Market, First to Fail? Real Causes of Enduring Market Leadership

By Gerard J. Tellis (USC Marshall School of Business) and Peter N. Golder (Dartmouth College Tuck School of Business)

Why Forecasts Fail. What to Do Instead

Spyros Makridakis (INSEAD), Robin M. Hogarth (Universitat Pompeu Fabra), and Anil Gaba (INSEAD)

Managing Project Uncertainty: From Variation to Chaos

By Arnoud De Meyer (INSEAD Singapore), Christoph H. Loch (INSEAD Singapore), and Michael T. Pich (INSEAD Singapore)

What By Really Happened to Toyota?

Robert E. Cole (Haas School of Business University of California Berkeley)

Creating Value Through Business Model Innovation

By Raphael Amit (Univeristy of Pennsylvania Wharton School) and Christoph Zott (University of Navarra IESE School of Business)

Bullwhip Effect in Supply Chains

By Hau L. Lee (Stanford Graduate School of Business), V. Padamanabhan (INSEAD), and Seungjin Whang (Stanford Graduate School of Business)

Scenario Planning: A Tool for Strategic Thinking

By Paul J.H. Schoemaker (University of Pennsylvania Wharton School)

Competing in the Age of Omnichannel Retailing

By Erik Brynjolfsson (MIT Sloan School of Management), Yu Keffrey Hu (Georgia Institute of Technology Scheller College of Business), and Mohammad S. Rahman (University of Calgary Kaskayne School of Business)

The 12 Different Ways for Companies to Innovate

By Mohanbir Sawhney (Northwestern University Kellogg School of Business), Robert C. Wolcott (Northwestern University Kellogg School of Business), and Inigo Arroniz (Northwestern University Kellogg School of Business)

Free Previews Articles for Educators

Educators considering classroom use are welcome to preview up to five MIT SMR articles for free. Simply provide your course information, tell us which articles you’d like to preview and we will make the article PDFs available to you within two business days.

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