MIT Sloan Management Review’s Frontiers is a new content initiative that features new research and insights on the role of technology in transforming the practice of management. By sponsoring Frontiers, you align yourself with a premier brand on a topic that is affecting every senior manager working in business today. Learn more about the program below:
Frontiers essays will appear in their own section of the MIT SMR website. Digital elements can include:
Sponsor branding appears on the Frontiers section and on individual Frontiers content pieces.
Sponsor’s Content Panel
A special, full-width panel showcases relevant content from the sponsor.
Two-Day, Site-Wide Open Access
In celebration of the launch of Frontiers, MIT SMR will open our entire site for two days. The sponsor package includes branding on every page of the site and in extensive marketing.
MIT SMR will produce and promote a multimedia event with one or more leading thinkers, moderated by Paul Michelman, MIT SMR editor in chief.
Lead Generation Program
The program offers readers the opportunity to register to download the Frontiers collection developed by MIT SMR editors. The registrant data is passed on to the sponsor; these are valuable leads qualified by the customer’s self-selection and interest in the topic.
You’ll have exclusive banner advertising on the Frontiers landing page and all content in the Frontiers section, available in 300 × 250, 300 × 600, and 970 × 250.
The Frontiers section of the print version of MIT SMR will feature:
Front-of-book text content and graphics
This dedicated Frontiers section in the print journal will include expert-written essays, interviews, coverage of new research by journalists, and regular columns.
Fall 2016 Special Report
The Fall 2016 issue of MIT SMR will present a package of essays from some of the leading thinkers in management and technology, each offering a perspective on technology’s not-yet-realized impact on the practice of management. The Frontiers sponsor will receive print advertisment within the package itself in the print edition.