Most Popular Articles and Blog Posts – September 2011

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Articles from MIT Sloan Management Review:

  1. The Age of the Consumer-Innovator
  2. Creating Business Value with Analytics
  3. How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy
  4. Why Every Project Needs a Brand (and How to Create One)
  5. Selling to Many Cultures — Within the U.S.

Posts from our blog, Improvisations:

  1. Impulsive? Indecisive? You May Have “Decision Fatigue”
  2. How to “Wean Creatives Off Gut-Feeling and On To Hard Data”
  3. Predictive Policing: Working the Odds to Prevent Future Crimes
  4. The Best Length for an Idea Proposal

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About the Authors

Deb Gallagher is Director of Marketing and Operations for MIT Sloan Management Review.

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