Every company talks about putting the customer first, but it’s not that easy to do. Learn how to nurture customer relationships, deliver on promises and innovate beyond the familiar. Get three of the most read and discussed articles from MIT SMR‘s quality & service archive.
Articles included with this collection:
Do Customer Loyalty Programs Really Work?
Grahame R. Dowling and Mark Uncles
Why Customer Participation Matters
Omar Merlo, Andreas B. Eisingerich and Seigyoung Auh
Is Your Company As Customer-Focused As You Think?
Patrick Barwise and Seán Meehan