Simulations can help shrink the gap between what analysts try to explain and what decision makers understand.
Robin M. Hogarth and Emre Soyer
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Zheng Fang, Xueming Luo and Megan E. Keith
Companies need to cultivate resilience to unexpected disruptions to complex supply chains.
Joseph Fiksel, Mikaella Polyviou, Keely L. Croxton and Timothy J. Pettit
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?