
Marketing Strategy
Do-It-Yourself Brand Creation
What happens when user communities—connected by the Internet—start to create their own brands?
What happens when user communities—connected by the Internet—start to create their own brands?
R&D employees who find intellectual challenge motivating tend to be more productive.
A new book highlights the role of communities in the diffusion of radical innovations.
For innovation, corporate culture matters more than location.
The rules of nature can help you succeed in adversity, but they can also steer you wrong.