Marketing Strategy
Do-It-Yourself Brand Creation
What happens when user communities—connected by the Internet—start to create their own brands?
Volume 50, Issue #3
Spring 2009 Issue
Corporate Social Responsibility
The Trouble with Being Average
Cyril Bouquet, Andrew Crane and Yuval Deutsch
Marketing Strategy
Cracking the Code of Mass Customization
Fabrizio Salvador, Pablo Martin de Holan and Frank Piller
R&D
Motivated to Innovate
R&D employees who find intellectual challenge motivating tend to be more productive.
Innovation Strategy
The Power of a Mobilized Community
A new book highlights the role of communities in the diffusion of radical innovations.
Innovation Strategy
A Culture in Common
For innovation, corporate culture matters more than location.
Developing Strategy
How to Rethink Your Business During Uncertainty
Rita Gunther McGrath and Ian C. MacMillan
Financial Management & Risk
The Opportunities Brought to You By Distress
An interview with Andrew W. Lo
Organizational Behavior
Downsizing the Company Without Downsizing Morale
Aneil K. Mishra, Karen E. Mishra and Gretchen M. Spreitzer
Developing Strategy
Nature’s Rules
The rules of nature can help you succeed in adversity, but they can also steer you wrong.