Marketing Strategy
Attractive By Association
When targeted promotions appeal to non-targeted customers.
Larry Yu
Culture
Is Strategy a Bad Word?
The frequent failure of strategy might lie in its very definition.
Cristian Mitreanu
When Manufacturers Go Retail
Kyle Cattani, Hans Sebastian Heese, Wendell Gilland and Jayashankar Swaminathan
Technology Innovation Strategy
Generating Premium Returns on Your IT Investments
Peter Weill and Sinan Aral
Leadership Skills
The Elements of a Clear Decision
Achieving a state of clarity is a necessary but not sufficient condition for making good decisions.