Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Influencer marketing offers a big return when done right. But many companies are doing it wrong.