Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
How should organizations approach strategic decision-making?
Retail companies that neglect machine learning do so at their peril.
Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Burdened by an overabundance of KPIs, the health care sector can look to machine learning to force a focus on the metrics that matter most.
Travel marketers need to recognize and embrace analytical sophistication.