
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
New competitors will require consumer packaged goods companies to engage directly with consumers.
When it comes to competing on innovation for companies, imitation rarely works.
Health care consumers are contributing their skills, money, and time to develop effective solutions.
Chinese digital banking newcomers who understood their consumers changed the economic status quo.
AR sensor data helps businesses optimize user experience and value.
Harvard Business School’s Regina Herzlinger examines collaboration and innovation in health care.
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.
The ways that consumer-users improve product through tinkering has evolved over the past decade.
From wearables to hotel desks that remind us to move around, connected objects are becoming a bigger part of consumers’ lives.
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Executives are harnessing the energy of people both inside and outside their companies.
New Balance leads the way toward using 3-D printing to make custom shoes.
How should companies respond to game-changing open-source innovations from online user communities?
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.
Innovation often comes from tweakers who take existing ideas and turn them into something better.
What if traditional views of the innovation process are flawed? Thoughts from MIT’s Eric von Hippel.
Companies can work with consumer innovators, or “casual entrepreneurs,” by understanding their lead users.
Consumers generate massive amounts of product innovation — which has significant implications for new product development.