New research sheds light on the role of a reputation for corporate social responsibility in hiring.
Pat Auger, Timothy M. Devinney, Grahame R. Dowling, Christine Eckert and Nidthida Lin
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
Laura Illia, Stelios C. Zyglidopoulos, Stefania Romenti, Belén Rodríguez-Cánovas and Almudena González del Valle Brena
Attracting talent sometimes means marketing the corporation to the people who might one day take a job there.
Grahame Dowling and Warren Weeks
Sandra Waddock and Neil Smith
For managers, the challenge of understanding nonmarket forces — government, interest groups, activists, and the public — is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, in-stitutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how com-panies can participate in policy-setting processes and generate leverage to their own benefit.