
Analytics & Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Consumer behavior holds the key to online retail success.
People analytics is at the heart of eSports success.
Customer-focused design is core for successful B2B e-commerce.
Retailers can avoid displacement and connect with customers by focusing on digital experience.
Five steps to make sure your data and analytics efforts pay off in the long term.
Retailers need to understand how website features and advances in AI affect consumer behavior.
Customer experience is what sets Rent The Runway apart. And it’s driven by data and analytics.
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Consumer trust in online ratings may be misplaced, according to recent research.
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.