Digital Marketing
The Problem With Online Ratings
Consumer trust in online ratings may be misplaced, according to recent research.
Consumer trust in online ratings may be misplaced, according to recent research.
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
Can innovative partnerships increase store traffic and improve the retail revenue stream?
Wireless networks and microcharging will change the Internet as we know it.
Research reveals factors that affect the likelihood of transacting business over mobile phones.
How the industry’s evolution can inform all e-tail enterprises.