Marketing Ethics

Latest

Social Marketing

The Big, Insidious Business of Social Network Fakes

Online postings written for hire pose “a concrete threat to online communities” says a new paper.

Leslie Brokaw

January 11, 2012

Marketing Strategy

The Marketing Consequences of Competitor Lawsuits

Betsy D. Gelb and Darren Bush

January 01, 2006

Pricing & Promotion

In Praise of Honest Pricing

Barry Nalebuff and Ian Ayres

October 15, 2003

Marketing Strategy

Marketing Strategies for the Ethics Era

N. Craig Smith

July 15, 1995