Analytics & Strategy
The Best of This Week
How peer coaching can help remote workers and reshaping leadership imperatives now and for the future.
Social Media
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Analytics & Strategy
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.
David Houghton, Emily S. Keenan, Mark Edmonds, and Leslie H. Blix
Analytics & Strategy
A Crisis of Ethics in Technology Innovation
Executives face a new ethical paradigm as technology reshapes value chains across industries.
Max Wessel and Nicole Helmer
New Product Development
Social Listening Is Revolutionizing New Product Development
Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Pedro Yip and Vincent Blaclard
Innovation Strategy
The Truth About Behavioral Change
The true story behind Twitter’s success belies the conventional wisdom of social networks.
Damon Centola
Digital Marketing
Twitter Is Not the Echo Chamber We Think It Is
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Jesse Shore, Jiye Baek, and Chrysanthos Dellarocas
Corporate Social Responsibility
Coming to Grips With Dangerous Algorithms
With a new scrutiny around technology user data and privacy, we must not forget about the potential dangers of the technology itself.
Haslina Ali and Rubén Mancha
Digital Business
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Shu Li, François Candelon, and Martin Reeves
Managing Your Career
Managing the Distraction-Focus Paradox
Professional success in today’s hyper-connected workplace demands “distracted focus.”
Carsten Lund Pedersen
How Social Media Influences Communication on College Campuses
One university president doesn’t feel colleges adequately prepare students to join the workforce in today’s digital era but cites one way his institution is helping its student body.
Santa Ono (University of British Columbia), interviewed by Gerald C. Kane
Corporate Social Responsibility
With Great Platforms Comes Great Responsibility
How do we prevent bad actors from using social media platforms to manipulate the public?
Barry Libert, Megan Beck, and George Calapai
Digital Business
Who Gets Caught in Online Echo Chambers?
Online personalization algorithms are leading many content viewers to narrower choices.
Sagit Bar-Gill and Neil Gandal
Digital Business
When Employees Don’t ‘Like’ Their Employers on Social Media
For companies, the social media behavior of employees represents both an opportunity and a risk.
Marie-Cécile Cervellon and Pamela Lirio
Digital Business
Does Social Media Enhance Employee Productivity?
What’s happening this week at the intersection of management and technology.
Theodore Kinni
Digital Business
Can Social Media Cultivate Long-Term Loyalty?
If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers.
Danielle Dalton, Bridget Akinc, and Gerald C. Kane
Digital Marketing
Are You Using the Return on Investment Metric Correctly?
To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.
Neil T. Bendle and Charan K. Bagga
Digital Marketing
How Should You Calculate Customer Lifetime Value?
Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value (CLV)?
Neil T. Bendle and Charan K. Bagga
Digital Marketing
Should You Use the Value of a “Like” as a Metric?
Social media strategy shouldn’t be seen as the driver of value difference between a company’s fans and nonfans.
Neil T. Bendle and Charan K. Bagga
Digital Marketing
Should You Use Net Promoter Score as a Metric?
Although the simplicity of net promoter score is appealing, the metric has limited support from academics.
Neil T. Bendle and Charan K. Bagga
Digital Marketing
Should You Use Market Share as a Metric?
Market share is a hugely popular metric. But is it really useful?
Neil T. Bendle and Charan K. Bagga
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