Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Dipanjan Chatterjee and Nick Monroe
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Jonathan Knowles et al.
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Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.
Pedro Yip and Vincent Blaclard
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban et al.
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Thomas H. Davenport and Andrew Spanyi
Influencer marketing offers a big return when done right. But many companies are doing it wrong.