Marketing
Marketing Strategy Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Jonathan Knowles, Richard Ettenson, Patrick Lynch, and Joseph Dollens
Most Recent Marketing Insights from MIT SMR
New Product Development
Social Listening Is Revolutionizing New Product Development
Pedro Yip and Vincent Blaclard
More Marketing Insights from MIT SMR
Analytics & Strategy
Designing AI Systems That Customers Won’t Hate
Companies implementing AI must protect customers’ autonomy, privacy, and individuality.
Ziv Carmon et al.
Digital Marketing
Is Deep Learning a Game Changer for Marketing Analytics?
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban et al.
Customer Service
Digital Transformation Should Start With Customers
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Thomas H. Davenport and Andrew Spanyi
Analytics & Performance
Front Office, Disrupted
Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.
Ben Shields and Paul Michelman
Analytics & Performance
An Executive Guide to the Fall 2019 Issue
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
MIT Sloan Management Review
Customer Service
Avoiding the Pitfalls of Customer Participation
When employees represent the views of customers, management needs to have their backs.
Omar Merlo et al.
Digital Marketing
Where Influencer Marketing Goes Wrong (and How to Fix It)
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Steve Oriola
Developing Strategy
In Search of the Collaboration Sweet Spot
Brand collaborations can benefit both partners, but there are limits on how many can participate.
Sam Maglio
Customer Service
The Magic That Makes Customer Experiences Stick
The most memorable experiences are suffused with emotion — not extra features or value for money.
Stefan Thomke
Customer Service
Four Challenges to Overcome for AI-Driven Customer Experience
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.