Collaboration & Networks
How to Reconnect for Maximum Impact
Some reconnections are more beneficial than others. The challenge is selecting the best ones.
Social Business Adoption
Latest
Digital Business
Balancing Tradeoffs in Social Media
If companies want to succeed at social business, they need to develop a culture that embraces social media.
Gerald C. Kane
Digital Marketing
Using Social Media in Business Disputes
“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.
David Orozco
Social Business Adoption
The Workplace of the Future
Thanks to technology, the office of the future is going to look very different from what we’ve been used to.
Sara Armbruster (Steelcase), interviewed by Gerald C. Kane
Digital Business
Are You Ready For the Certainty of the Unknown?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Benn Konsynski (Emory University), interviewed by Gerald C. Kane
Social Business Adoption
Simplifying the Enterprise Social Media Landscape
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Gerald C. Kane
Social Business Adoption
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Gerald C. Kane
Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Martyn Etherington (Mitel), interviewed by Gerald C. Kane
Social Business Adoption
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Gerald C. Kane
Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Blake Chandlee (Facebook), interviewed by Gerald C. Kane
Social Business Adoption
Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration
A social business tool is helping U.S. government agencies crowdsource collaboration.
Donna Cuomo, Laurie Damianos and Stan Drozdetski (MITRE), interviewed by Gerald C. Kane
Social Business Adoption
Infographic: Social Business Driving Positive Outcomes
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
MIT Sloan Management Review
Social Business Adoption
The Paradox of Leading a Social Business
Companies that reach social business maturity are finding that their leadership practices are changing along the way.
Gerald C. Kane
Digital Marketing
An Audio Summary of “Moving Beyond Marketing”
An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.
Gerald C. (Jerry) Kane
Executing Strategy
The American Red Cross: Adding Digital Volunteers to Its Ranks
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Wendy Harman (American Red Cross), interviewed by Gerald C. (Jerry) Kane
Social Business Adoption
Audi Puts Its Future Into High (Tech) Gear
Audi wants customers to “trade up” cars as as easily they upgrade software.
Ricky Hudi (Audi), interviewed by Michael Fitzgerald
Customer Service
Reimagining Customer Service at KLM Using Facebook and Twitter
For KLM, social business developed in response to an epic customer service crisis.
Martijn van der Zee (KLM), interviewed by Gerald C. Kane
Digital Marketing
Finding the Value in Social Business
A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.
Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips and David Kiron
Digital Marketing
Tying Customer Engagement to Employee Engagement
State Street navigates the rough waters of using social media in international finance.
Hannah Grove (State Street), interviewed by David Kiron
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