Social Business Metrics
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Social Business Metrics
Latest
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Gerald C. Kane
Social Business Adoption
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Social Business Metrics
Four Ways Social Data Can Generate Business Value
Employee-based social data can help organizations improve team performance and more.
John Hagel III and Sarah Kennedy Ellis
Digital Marketing
Nonprofits Get More from Social Media with Metrics
Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.
Beth Kanter (author), interviewed by Robert Berkman
Social Business Metrics
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Social Business Metrics
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Wendy W. Moe, David A. Schweidel and Michael Trusov
Social Business Metrics
Online Reputation Systems: How to Design One That Does What You Need
Chrysanthos Dellarocas
Social Business Metrics
Understanding ‘Honest Signals’ in Business
Alex (Sandy) Pentland with Tracy Heibeck
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